Tarmac has reduced collisions by 30% across its UK van fleet following the rollout of an integrated video telematics and multi-camera solution delivered in partnership with Motormax and Geotab.
Operating across busy urban environments and active construction sites, Tarmac’s van fleet plays a critical role in supporting logistics, site access and regional operations. Improving visibility, safety and consistency across more than 2,000 light commercial vehicles was a key priority.
Within 12 months of implementation, Tarmac achieved:
- High and medium-risk drivers reduced from 40% to 6.5%
- Fuel economy improved by 25% across the van fleet
- 30% reduction in driver-fault collisions
- 50% reduction in ‘pulling out’ incidents
- 30% year-on-year saving in collision repair costs
- Speeding incidents per 1,000 miles halved since implementation
Improving safety across construction logistics
The Motormax multi-camera system integrates with the MyGeotab platform, providing transport teams with a single, centralised view of telematics data and video footage.
When predetermined events occur, managers can instantly access footage alongside performance data, supporting faster decision-making, more accurate incident reporting, and improved driver protection. This is particularly important in construction environments, where vehicles regularly operate in high-risk areas with vulnerable road users and constrained site access points.
Driving behavioural change at scale
The solution enables Tarmac to measure and manage driver performance using objective, data-led insights. This has supported a significant shift in driver behaviour, contributing directly to reduced collisions, improved fuel efficiency and stronger compliance.
Targeted training programmes are now built around real-world driving data, allowing managers to address specific risks such as speeding and procedural compliance.
Tarmac Fleet Risk & Compliance Manager, Jonathan Meddings, said:
“The integration allows managers to view telematics data and high-quality camera footage in a single platform, accelerating decision-making and streamlining operations. As a result, we have already seen significant safety improvements and cost savings.”
Embedding safety into operations
Transport teams have fully embraced the solution, transforming how safety data is used- from limited visibility to clear, actionable insight.
Fleet safety performance is now embedded within Tarmac’s governance structure, with monthly reviews used to track progress, recognise success and identify further improvements. This has helped shift fleet safety from a compliance requirement to a core operational discipline.
Supporting insurance and risk management
The integration of telematics and video data has also strengthened collaboration with insurer AXA, enabling faster claims resolution and clearer liability decisions.
Tarmac Head of Category Management & SRM, Lee Green, said: “We trained our insurance claims team on how to use the system so they can utilise footage to assist faster claims resolution. We are speaking to our insurers about what types of accidents we are having – for example, if the data shows a trend in rear-end shunts, we will consider adding rear cameras. The technology gives us better visibility of the fleet and the requirements for continuous improvement.”
Jonathan Meddings added: “Our insurance company has provided Tarmac with a bursary, which we are now investing in multi-camera technology. We install cameras on every new vehicle because the return is proven – they reduce claims, avoid unnecessary costs, save management time and resource, and protect drivers who are not at fault.”
Operational and cost efficiencies beyond safety
In addition to safety improvements, the solution has delivered wider operational benefits:
- Accurate reporting of personal mileage usage, supporting HMRC compliance
- Detailed regional reporting to support seven regional directors
- Reduction in unnecessary journeys and overall fleet mileage
- Improved mileage capture for lease vehicles, enabling more accurate quotations and reduced lease costs
- Optimisation of vehicle types, ensuring higher cost 4×4 vehicles are only used where required
The collaboration between Tarmac, Motormax, and Geotab demonstrates how integrated technology, data, and driver engagement can deliver measurable and lasting improvements in fleet safety, efficiency, and cost control.