Bristan has announced the launch of a new Lifetime Guarantee covering its taps, showers and accessories, setting a new benchmark for long-term product support across the bathroom industry. The guarantee applies to all products sold from today (Wednesday 1st April) and has been designed to be clear, comprehensive and genuinely built for the long term. It includes cover for parts, finishes and working components.
Positioning itself as an industry disruptor, Bristan aims to redefine expectations around what a lifetime guarantee should offer. Branded as ‘Watertight’, the guarantee reflects the company’s confidence in the durability, engineering and performance of its products, underpinned by decades of experience, UK-led design and award-winning customer service.
If a problem occurs, Bristan will repair, replace or refund, supporting customers throughout the entire lifespan of the product. The approach is intended to give homeowners, installers and trade partners long-term peace of mind and a level of assurance that can be relied upon.
Jen Cassidy, Chief Executive Officer of Bristan Group, said: “This Lifetime Guarantee is built on what our customers and partners have told us they truly value – confidence, reliability and long-term support. We’ve responded with a guarantee that not only gives homeowners lasting peace of mind but also supports installers and channel partners at every stage. It’s about standing behind our quality. We believe this sets a new standard for the industry – one that reflects our commitment to quality products for life.”
The Lifetime Guarantee applies to products used in normal domestic settings and includes one year of labour cover on taps and showers across the Bristan range. While designed with consumers in mind, the guarantee also delivers meaningful benefits for the wider supply chain:
• Installers gain greater confidence to ‘fit and forget’, knowing Bristan will manage any aftercare, reducing call-backs and protecting their professional reputation.
• Homeowners receive long-term reassurance from a trusted brand offering dependable lifetime support.
• Merchants and retailers have a strong point of differentiation, helping them articulate the long-term value and reliability of Bristan products.
• Housebuilders and specifiers can select with confidence, reducing the risk of maintenance issues and improving customer satisfaction.
The initiative supports a more sustainable approach to product lifecycle management. By prioritising longevity, repairability and long-term support, Bristan aims to extend the usable life of its products and reduce waste.
The launch will be supported by an integrated campaign across trade media, digital channels and partner communications to ensure the proposition is clearly understood throughout the customer journey. This includes a short animated reel at www.bristan.com/guarantees, created to highlight the benefits of the Lifetime Guarantee and drive engagement across digital platforms.