March 8, 2021

Tarmac’s Blue Circle brand launches E-learning portal

Tarmac‘s Blue Circle brand has launched four new E-learning modules as part of a drive to equip trade students with materials to broaden their product knowledge and industry expertise. Working in partnership with colleges nationwide, the Blue Circle Excellence College Programme is intended to support students in their understanding of cement, concrete, mortar and lime.

The new portal is geared towards professional development and will be the go-to resource for students wanting to make informed decisions on packed cement after they graduate. The news is a strong signal of how Tarmac is continuing to bolster its commitment to those working in the industry and more specifically, skills development.

Discussing the initiative, Gareth Osborne, senior marketing manager at Tarmac Cement, said: “With the new learning portal our goal is to support the next generation of tradespeople and help bridge the gap between education and industry. For us, it’s all tied in with getting employees and students to feel part of the ‘Blue Circle Family’ while broadening their knowledge of the latest and most innovative products in the sector.”

The initiative comes at a time where the business is shaping its core family values into a ‘One of the Family’ campaign for its Blue Circle packed cement range, highlighting that when it comes to having good, solid family values, Blue Circle has bags of them. The new campaign gives each individual product a family characteristic that is aligned to both the product’s features and the benefits they bring to the builders who use them. 

Following feedback from colleges, Tarmac has also made further materials available, including educational posters, banners and a ‘Builders Guide to Cement’ to help refresh learning areas.

To find out more about the Blue Circle Building Excellence Colleges Programme, visit: