Premium housebuilder Redrow Eastern has completed the acquisition of a flagship 24.3-acre site in Shenfield, Essex. Full planning permission has also been granted for the development on Chelmsford Road, paving the way for 191 much-needed new homes.
The new community will deliver 124 private homes alongside 67 affordable homes, comprising of shared ownership and affordable rent properties. The private homes will range from two to five bedrooms, each in Redrow’s sought after Heritage Collection design that pairs Arts and Crafts exteriors with modern interiors.
As well as an emphasis on character-led design, each of the homes at Redrow’s Shenfield community will be highly energy efficient; designed with innovative low-carbon technologies to help homeowners save on their bills. Air source heat pumps and underfloor heating will be fitted as standard in all detached homes on the development, providing reassurance to homebuyers looking for a home fit for the future.
As part of Redrow’s commitment to inclusive play and placemaking, the development will have a strong emphasis on green spaces and play. Local play areas will be designed for children of all abilities, alongside extensive green infrastructure. The scheme will also deliver a minimum of 10% biodiversity net gain for the local community.
As part of its commitment to creating thriving communities, Redrow Eastern will also be contributing over £4.5m to support local healthcare, education and sports services. As with the majority of new build developments, there will be a management fee for homebuyers to cover the upkeep of communal areas.
Jackie Coulthard, Managing Director at Redrow Eastern, said the Shenfield site was an example of the type of location where the premium housebuilder can best demonstrate its strengths: “Shenfield is a highly desirable, well-connected area and one where we can really showcase what Redrow is known for – thoughtful design, strong character and high-quality placemaking. This has been a long-term project, requiring close collaboration with landowners and the local authority to ensure that we’re delivering much-needed homes and green spaces that the community needs.
“We are pleased to now be in a position to bring the scheme forward and deliver a premium collection of private and affordable housing, generous green space and a sense of place that reflects the location and Redrow’s Better Way to Live ethos.”
Situated in the popular location of Shenfield, one of the most prestigious postcodes in Essex, the development will benefit from Elizabeth Line services into central London.
The land was secured following three years of planning work by Redrow Eastern, and subsequent land negotiations with the landowners, who were represented by Savills.
Ben Sinclair, Head of Development at Savills Chelmsford, said: “This was an exciting, long-term opportunity, and we are pleased to have supported the landowners throughout the option period, working collaboratively with Redrow in securing a consented site in a prime Essex location. Shenfield is a market with strong fundamentals, and this scheme is well positioned to meet local demand for high-quality new homes.”
Groundwork is scheduled to start in Spring, with first occupations anticipated in early 2027.
Interested homebuyers can express their interest by registering online here or calling 01277 509192.