As part of the Higgins Group, which has remained a family-owned business since its creation in 1961, Higgins Homes boasts a proud history of producing superb homes across the south-east of England.
“We’re renowned as a respected home builder focused on quality and thoughtful design,” outlines Chris Johnston, Head of New Homes. “As well as new builds, our portfolio also includes sensitive conversions and restorations.
“Being mindful of the wants and needs of the market has been key to our longevity, whether it’s modern city centre apartments or homes in charming villages in Essex and the surrounding counties. We cater to a wide range of buyers and strive to meet their preferences. Each of our developments are unique, while also upholding the company’s commitment to exceptional quality and construction excellence.”
Supporting Higgins Homes’ activities are over 300 staff, all of which have access to strong training programmes to ensure they have the skills they need to meet their full potential. As well as its strong internal resources, the company can also draw upon the services of a well-developed supply chain.
“One of our core values is collaboration and we’re fully committed to building relationships with our suppliers,” adds Mr Johnston. “We also aim to help our purchasers in any way we can. This is particularly important at a time when the cost of living is so high, which has had an impact on the wider housing market.
“Whether you’re a first-time homebuyer or looking for a larger family space, our commitment to quality and affordability is unwavering. Every property we offer reflects exceptional craftsmanship, meticulous attention to detail, and a smooth buying process.
“Understanding our buyers’ unique needs led to the creation of #HomesComfort. This campaign places the buyer at the heart of our incentive process, tailoring our offerings to their specific preferences. Whether it’s a financial boost like a 5% deposit top-up or one of our many lifestyle options, we’re committed to listening and responding to your individual needs.
“Higgins Homes, with their expertise in serving diverse buyers, understands the unique challenges they face. Through the #HomesComfort program, they offer tailored incentives that perfectly match your needs. These incentives range from childcare support for young families establishing roots in a new location to travel card assistance when purchasing at car free developments. To help you create your dream home, #HomesComfort also includes the option of a Furniture Pack from BoConcept, featuring stylish Danish-inspired pieces to complete your space.”
This level of support has been a hallmark of Higgins Homes’ approach over the years, as have the exacting standards that are evident in all its housing schemes. In terms of its current portfolio that it’s in the process of marketing, these include the Ecole development, which is situated on a former school just a stone’s throw from the heart of London and offers a range of one, two and three -bedroom apartments.
Another of its London developments is New Stratford Works, which again contains one, two and three -bedroom units with excellent commuter links. Tying into the legacy of the London Olympics, the development has sold out already, helped by its proximity to the Westfield Shopping Centre.
“The New Stratford Works development has been really successful, and we’re keen to continue that with another London scheme we’re on with: The Garratt Collection in Wandsworth, which is a selection of one-, two-, and three-bedroom apartments, as well as four-bedroom townhouses in a variety of designs,” says Mr Johnston. “These have already been well received thanks to the attention to detail within the properties and their price point.”
It’s not just commercially that Higgins Homes has enjoyed success as the company has also received award recognition thanks to the quality of its developments. “It’s always humbling and encouraging to receive accolades from external third parties. “We’re incredibly proud of our approach to development and the high standards we set. It’s a great honor to be recognized as an award-winning developer. Over the years, we’ve received multiple awards, including ‘Best Residential Interior Show Home for Europe’ and ‘Best Off-Plan Development for First-Time Buyers.
“It demonstrates our commitment to our approach, our strategic execution, and our overall business model. We want to continue pushing forward with this philosophy while also working collaboratively with Higgins Partnerships that looks after contracting side of the Higgins Group, to maximise our impact within the marketplace.”
This forward-thinking ethos will undoubtedly ensure that Higgins Homes doesn’t rest on its laurels, as its quality-led approach leads to growing demand for its high spec properties.