
In the ever-evolving landscape of the reclaimed materials industry, Cawarden Brick and Tile Co Ltd has emerged as a trailblazer, particularly over the past year.
Despite industry-wide slowdowns, the company has continued to make significant strides, including launching a new website (www.cawardenreclaim.co.uk) in June and preparing to introduce e-commerce for specific product lines in the New Year. This move marks a pivotal shift for the company, which has traditionally shied away from e-commerce due to the logistical challenges posed by the heavy materials they handle.
“Our new e-commerce platform is a game-changer for us,” explains Russell Idiens, Director. “It allows us to reach a broader audience and provide our bespoke products more efficiently.”
Cawarden’s foray into e-commerce is driven by its unique offering of bespoke brick slips. Unlike the majority of brick slips on the market, which are extruded and start life as slips, the Staffordshire-based company cuts its slips from reclaimed bricks on-site. This bespoke service allows it to match specific bricks for customers, providing a level of customisation that is unparalleled in the industry. This innovation is set to revolutionise its business, making its products more accessible.
Sustainability is at the heart of Cawarden’s operations. The company has been reclaiming materials for 35 years, significantly reducing the carbon footprint associated with new brick production. By using reclaimed materials, it ensures that the carbon emissions are effectively zero, as the energy has already been expended in the original production. This approach aligns perfectly with the current emphasis on sustainability and carbon reduction in the construction industry.
Cawarden’s commitment to sustainability even extends beyond its products, as its facilities are powered by solar energy, while its heating systems utilise biomass, with a significant portion of the wood sourced from its own land. This holistic approach to sustainability not only reduces its environmental impact, but also sets a benchmark for others in the industry.

Another of Cawarden’s standout features is its dedication to customer service. It offers a personalised experience, guiding customers through its selection process with dedicated staff. This bespoke service ensures that customers receive exactly what they need, whether they are working on a small renovation or a large-scale project. This level of attention to detail and customer care is rare in the industry and has helped the company build a loyal customer base.
Looking ahead, Cawarden aims to enhance its online presence and e-commerce capabilities. It plans to leverage its new e-commerce website to improve its SEO and online visibility, ensuring that it remains at the top of search results for reclaimed materials. This digital strategy is expected to complement its traditional business model, driving growth and expanding its reach.
Mr Idiens adds: “Our commitment to sustainability and customer service remains unwavering. We believe that our new digital strategy will not only enhance our business but also set new standards in the reclaimed materials industry.”
Cawarden’s innovative approach to e-commerce, combined with its commitment to sustainability and exceptional customer service, places it as a leader in the reclaimed materials industry. As it continues to evolve and adapt to market demands, the company is set to keep making a significant impact, both online and offline.