Groundworks and civil engineering company, Mackoy, has launched a new website as part of a comprehensive brand rejuvenation aimed at driving recruitment and further growth.
Working across the South East of England, the Hampshire-based company is regularly seeking groundworkers and site managers for its numerous projects. The improved functionality of the new website means that searching and applying for jobs with the company is easier and quicker than before.
The website has also been optimised for search engines in order to increase traffic. Once there, the company’s project work across the region is showcased, spanning the seven years it’s been in operation. This provides prospective clients with an understanding of the company’s vast expertise and experience, which it hopes will help generate more business.
Michael Mayock, Managing Director of Mackoy, said: “We’ve set our sights on maintaining our growth over the next few years and recognised that investing in our website was key to this. It’s now optimised for search engines, driving more traffic to the site and new pages have been added to suit the needs of our stakeholders.
“Hand-in-hand with our improved digital presence is our continued focus on looking after our employees, investing in training and one-to-ones to help maintain our high standards across all of our sites.”
In addition to the website, Mackoy has begun using social media as a further tool to communicate with employees and potential clients and has also developed a new Good Practice Guide for the teams working across its sites.