Fix Radio, currently known as the UK’s only dedicated radio station for tradespeople, is expanding to now offer full scale media marketing for the construction industry.
The newly conceived ‘Fix Media’ comes after Fix Radio’s agreement to manage the running of Facebook group Tradesmen Banter, which has over 450,000 dedicated active followers. The aim of this is to be able to connect individually with some of their regular listeners.
Having only just celebrated its first birthday, Fix Radio has gained a dedicated listenership of 35,000 and growing, attributable to the infamous ‘banter’ of former community radio DJs Trevor Smith and Ben Harmer, and Arsenal football announcer Paul Burrell.
Fix Media will give advertisers and sponsors the opportunity to reach more tradespeople than just the radio listeners alone, as they will continue to offer their famous bacon butty construction site tours, now coupled with lead generation campaigns, video creation and of course access to their huge social media following.
Fix Radio CEO, Louis Timpany, said: “This major expansion is a huge opportunity for us to connect with our audience more directly over social media, which is important to us, and also a major opportunity for sponsors and partners of the station. Not only will we continue to reach over 35,000 listeners via Fix Radio, but we’ll be in front of hundreds of thousands of tradespeople on Facebook, via videos and competitions – we’re hitting all touch points.
“It’s a hugely ambitious move that puts us a unique position for marketeers looking to connect with tradespeople at work via the radio, during downtime via social media, and even before work with a bacon butty!”
Tradesmen Banter currently shares funny photos and videos to engage tradespeople. The page will keep its name but will be re-branded with Fix Radio’s logos, with content to now be posted by Fix Media’s social media team, including new video and of course the notorious banter Trevor, Ben and Paul are known for.
Ever quick off the mark, Fix Media is now working with over 25 current clients including Velux, CITB and Breedon Cement. The station has had to move from its original studio in Battersea to Angel, Islington to accommodate its expansion. It broadcasts on DAB across London as well as online and the Fix Radio app. The station has a two-day no-repeat music policy during the work day, daily construction industry news, and the most detailed weather forecast in London, in partnership with the Met Office.
The famed Fix Radio ‘Butty Tour’ van visits 25+ building sites every week across London and the surrounding areas in an effort to connect on a one-to-one level with tradespeople. So far more than 30,000 butties have been distributed to tradespeople in return for allowing their radios to be re-tuned to Fix Radio.